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A significant chapter of Hungary’s most recent history is occupied by tools and procedures which have achieved worldwide fame by spreading in many countries and are still in use today. The ball-point pen, known as “biro” (László Bíró, 1938), the Rubik’s Cube (Ernő Rubik, 1975) and the Neumann architecture, the basis of all modern computers (János Neumann, 1945) are only a few of the ideas which burst out of the heads of Hungarian inventors, industrial designers and engineers — and propagate Hungarian creativity all over the world. In the 21st century, science and innovation form a solid bridge spanning generations and nations reaching into the future, to which Hungary adds its building blocks. The exhibition titled Shaping Hungary – Design in the 21st Century showcases the ideas and projects of today’s young Hungarian industrial designers, inventors, and engineers confirming that they are worthy successors of the 20th century generation which laid the foundations of Hungarian creativity. The 21st century also abounds in Hungarian inventions, patents and industrial designs which have achieved great success worldwide. The generations that have grown up in Hungary since the change of the political system in 1989 are more competitive in the international market thanks to the high-level of education as well as, the strengthening eco-system of the creative industry and innovation gaining space in more and more areas. An increasing number of enterprises in Hungary and in Central and Eastern Europe have realised the economic importance of design, and work with industrial designers, graphic artists, packaging designers and other experts; this provides the opportunity for highly-trained, prepared designers to take part in the creation of products and services that are successful by global standards. Two recent examples of Hungarian design success on the international market for years include the continuously developed ARCHICAD (developer: Graphisoft), one of the most widespread architectural software products used by about 100,000 architects; and the Inarchi lamps which have won the Red Dot Design Award, one of the most prestigious prizes in the design industry.




Hungarian Design in the 21th century

Travelling exhibition installation



Exhibition installation

András Gross / Medence Group 



Department for Science Diplomacy State Secretariat for Cultural and Science Diplomacy Ministry of Foreign Affairs and Trade of Hungary


Professional partners

Hungarian Intellectual Property Office

Hungarian Design Council

World Intellectual Property Organization



Judit OSVÁRT / Hungarian Design Council


Graphic design

Dániel NAGY / Stalker Studio



Andras GROSS

Gergely SZŰCS